TRIBUNPONTIANAK.CO.ID – Culinary business trends are thriving during the Covid-19 pandemic. Many people use social media and other online platforms to market their products.
Data from the Central Statistics Agency (BPS) also recorded that the highest online sales were held by the food and beverage sector, which jumped sharply by 1070 percent.
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Marketing products on online platforms means sellers also need creativity to display product photos as attractive as possible.
Photography is one of the skills needed to run this business.
“For online culinary businesses, appetizing photos of food products are crucial to attracting consumers’ interest in buying them,” said Food Blogger Windy Iwandi (@foodirectory) on ShopeeTalk, Wednesday (16/12/2020).
Windy provides five simple tips for producing attractive product photos.
To start, you only need to use your cellphone camera, you know.
1. Take advantage of sunlight
The main key to photography is sufficient light.
As much as possible you get natural light from sunlight.
However, when sunlight is not possible, you can also use light from a lamp.
2. Choose a neutral background
Prepare a photo background with neutral or monochrome colors such as white, brown or wood motifs so that the photo focuses more on the product arrangement on the table.
Just use the equipment you have at home, such as napkins, cutlery or wooden trays in the kitchen.